1️⃣ Start with Constraints

• Small is Simple How little can we do and create value?
• Start the Timer Do this for a limited time only!
• Avoid Complexity Ask “What would this look like if it was easy?”
• Free at First Don’t sweat the pricing, create a “pilot” for say 3 months and a reasonable price.

2️⃣ Define Your Core Audience

• Who Belongs? Identify the target audience for your community.
• What is the Obsession? List the key characteristics and interests of your core group.
• Do that Elevator Style Define them in an elevator pitch anyone can understand.

3️⃣ Define your Value Proposition

• Start with the End What does your Audience want to achieve.
• Know the Truth What does your Audience actually need to succeed?
• Stand Out What unique value do you offer that sets you apart from other communities?
• Based on all of that ^above^ —> What is your mission statement?

4️⃣ Choose Lightweight Tools

• Choose Easy Select simple and easy-to-use tools for communication and engagement.
• Start Where They Are Avoid using complex platforms that may discourage participation.